A TED Talk inspires government change in North Vancouver


Oh my – what a great thought and exploitation of an idea. I really think more civic governments (to start) should really take notice. It’s all graphic design – if you want to be noticed in today’s world, you need to grab everyone’s attention. Smart design does that.

Originally posted on TED Blog:

In his TED Talk, Dave Meslin wondered: What would happen if Nike advertised sneakers in the same way local governments announced important information — with long, bland, black-and-white newspaper ads filled with jargon?

“Apathy as we think we know it doesn’t actually exist,” said Meslin, a local organizer in Toronto. “People do care, but we live in a world that actively discourages engagement by constantly putting obstacles and barriers in the way.”

Across Canada, Natasha Letchford — a Deputy Municipal Clerk in North Vancouver — stumbled on Meslin’s talk on Facebook. She found herself highly inspired, in part because she wanted to prove it wrong.

“One of reasons I went into local government was because I truly believe that I make a difference. So when Dave Meslin said that government is in some ways trying to deny people an opportunity to involved, I disagreed with him on that,” she…

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