A TED Talk inspires government change in North Vancouver
August 2, 2013 Leave a comment
Oh my – what a great thought and exploitation of an idea. I really think more civic governments (to start) should really take notice. It’s all graphic design – if you want to be noticed in today’s world, you need to grab everyone’s attention. Smart design does that.
Originally posted on TED Blog:
In his TED Talk, Dave Meslin wondered: What would happen if Nike advertised sneakers in the same way local governments announced important information — with long, bland, black-and-white newspaper ads filled with jargon?
“Apathy as we think we know it doesn’t actually exist,” said Meslin, a local organizer in Toronto. “People do care, but we live in a world that actively discourages engagement by constantly putting obstacles and barriers in the way.”